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MLM Lead Generation And Lead Capture Pages
- By Chris Kosman
- Published 03/3/2008
- MLM Lead Generation
- Unrated
Chris Kosman
Chris Kosman writes about MLM in his blog MLM SPOT. A site dedicated to every Network Marketer seeking the right knowledge to build his business.
View all articles by Chris KosmanThe Dream of every Network Marketer, to generate his own leads. Countless of them with little effort through an automated, well set up, system to assist him. This thing is possible and a lot of marketers rely on their own means to create a constant stream of prospects for their home business. That way they avoid the route of relying to third parties for satisfying that need as it's a vital part to the survival of every business. This way can be sure if these people have a real genuine interest in what they are offering since they are overseeing the whole procedure.
An important component to the whole
procedure is what is called a lead capture page. A very generic page
with very little content and its only purpose is to entice the
visitor to give his name and email address or any other information
you want to ask by filling out an online form. After that he is in
your autoresponder and you are following up with him with pre-written
email messages.
Of course, stand alone such a page
cannot accomplish anything. You should consider that page as the
connecting point between your traffic and your autoresponder. It's
the machine that turns your traffic to
First in order, comes the traffic. The
more targeted it is the more visitors you would convert into leads.
Especially when they really need or desire what you are offering to
them.
The last one is the autoresponder that
would keep you in touch with them by sending a sequence of emails
with the purpose of converting them to customers or distributors for
your multi-level marketing opportunity. It's of great value because
your prospect needs to be exposed 7-12 times to your message before
he decides to act. And of course, that happens with no effort from
your part. You just put in the different email messages and you set
it up. That simple.
Of course, to have the visitor give you
his email address isn't that simple as asking. If they are really
interested in what you have, yes, they would do it. But for the
majority a small incentive would greatly help. You can offer an ebook
or white-paper. Or you can promise them an educational email series
and deliver it to them.
MLM Lead Capture Page techniques